Thursday, 5 May 2011

Internet Usage

1) I use the internet for general browsing of the internet, for example browsing facebook, watching videos on youtube. However the internet also allows me to play games online, and chat to my mates instantly online. In fact now a days i even use the internet to watch TV, as some times i forget to watch a show but now i can watch it whenever i want, even if it is only avaliable in other countries.

2) Blumer and Katz theory of Uses and Gratifications applys to me as i use the internet for escapism and entertainment, however i do not take everything to heart, so for example if a film i was watching had the message that all young people are evil, i would not believe it to be true. Which ties in to Pick 'n' Mix reader the theory from David Gauntlett tht we take what we want from the media texts we watch.

3) Music Video
Encoding Decoding - we had the preferred reading that the government is taking over our own views and twisting them, but a viewer may have a different reading, but may see where we are coming from and have a negotiated reading.